Presenter(s):
Gary Morgan
1942 Roy Morgan Gallup PollOn 5 July 1942 the Roy Morgan "Gallup Poll" reported that "the employment of women conductors on trams and buses is strongly approved throughout Australia." Recent polling finds that Australians are still of the same mind.
Roy Morgan founded his market research company in 1941 only 6 years after George Gallup founded the Gallup Poll. Those were the pioneering days in the commercial application of statistics and psychology in opinion polling and market research. Gary Morgan is going to give us the inside story on his father and tell us why those surveys won't stop, even though we made up our minds 68 years ago.